How do I get consent to use a person's likeness in AI images?
Steps to Obtain Consent
Start by having an open conversation. Explain that you want to create AI-generated images using their likeness, including the adult nature of the content. Be honest about where the images might be shared and who might see them. Give them time to consider and ask questions.
If they agree, provide a written consent form. The form should detail the scope: which photos or likeness will be used, the types of images to be generated, distribution plans, and how they can revoke consent. Both parties should sign and date it.
Best Practices
Keep records of all communications. If the person is under 18, do not proceed—minors cannot consent to adult content. For public figures, you still need consent; their fame does not waive their rights. If you're unsure, consult a lawyer familiar with your jurisdiction.
Remember that platforms and AI tools may have their own consent requirements. Always follow those rules as well.
- Have a direct conversation first.
- Use a detailed written consent form.
- Specify AI generation and adult content.
- Allow revocation of consent.
- Never use a minor's likeness.
Common mistakes
- Assuming that asking a manager or agent is enough.
- Using a generic release form that doesn't mention AI.
- Thinking that consent from a partner covers all future uses.